Hi, I’m Eugene, a senior product designer for complex digital products.
I turn ambiguityintoclear products thatship and scale
From websites and commerce platforms to presentation software and AI developer tools.
Selected work
Four case studies, each taken from an unclear problem to a measured result.
01
Made an AI’s reasoning readable enough for McAfee to adopt it.
Sole designer on the IDE extension and the web platform.
Before
Developers still read every generated test line by line before committing.
After
- McAfee
- enterprise deal signed
- 10+
- enterprise pilots
- Funding
- helped secure additional funding
02
Doubled active users across two launches.
Founding designer, from the pre-MVP CMS through two launches.
Before
Half of new users churned before creating their first deck.
After
- 2×
- active users
- −10%
- drop-off after the redesign
- +20%
- session engagement
03
One platform where three roles each finish their own job.
Sole designer for admins, vendors and buyers in one MVP.
Before
Ten onboarding steps stood between a vendor and a first bid.
After
- <10 min
- vendor signup to first bid
- +15%
- completed tenders
- 3 roles
- shipped end to end
04
Live commerce built for two people shopping at once.
Sole designer for the shopper, streamer and admin apps.
Before
Mid-stream, shoppers couldn’t see the final price or delivery and often abandoned the order.
After
- ≈70%
- cart completion
- +25%
- requests accepted as streams
- 3 roles
- shopper, streamer, admin
I started in front-end, so I know what a design decision costs.
Background
I studied economics and business analysis, and my first job was in front-end development. I judge every design decision by what it should move and what it costs to build.
Method
I start from the outcome, prototype the options in code and bring engineers in before design starts. Research stays lightweight: five to eight interviews, recorded and tagged, always read against usage data.
Scope
I lead design inside cross-functional teams: founders, PMs, engineering leads and QA, from discovery through launch. I’ve set up design from scratch twice, from the design system to handoff, and hired and led a design team.